After months of speculation and guessing games, the house of Schiaparelli, the Parisian Couture label has announced Bertand Guyon as the new design director, replacing Marco Zanini. Bertand will be responsible for both - haute couture and ready to wear collection. A graduate from renowned École de la Chambre Syndicale de la Couture Parisienne, Guyon has worked as a designer for Valentino, Givenchy and Christian Lacroix.

“Elsa Schiaparelli is an enchanting couture house. I have always been fascinated by its exceptional legacy, its luminous and intimate story, its quirky and poetic world, its ultimate chic and its endless creativity.” Guyon said. “I feel honored to be part of Schiaparelli today and develop it further, respecting its heritage and tradition while adding a contemporary and modern take, something Elsa Schiaparelli has always demonstrated.”

The fashion house expects the new creative director to develop the brand’s design where couture rhymes with art and innovation.

Marco will present his first collection for the house in the month of July this year during Paris Haute Couture Fashion Week.

(Image Credit: Schiaparelli)


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