Using the hashtag #DieselHigh, the denim brand’s Spring Summer 2015 is all about celebrating life and unconditional love, and aims to encourage tolerance and inclusiveness. Conceived by creative director Nicola Formichetti, and shot by one of the most influential photographer Nick Knight, the high energy, colourful campaign captures a handful of top models, including Gryphon O’Shea, Charlotte Free, Chantelle Brown-Young,Winnie Harloe and more with a super positive, happy vibe.
For Nicola, his biggest challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling.In a world where people have stopped having fun anymore, because of all the not so good things happening, this campaign sends a beautiful message of living life to the fullest and that too with an infectious smile.


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