The way men are seen in photography, in fashion, and the way men look at pictures of themselves has changed in recent years,” say Mario Testino. “It is a subject that has come into focus: The masculine image, a man’s personal style, changing attitudes to the male face and body.”

Iconic photographer, Mario Testino’s new coffee table book ‘SIR’, explores the changing idea of male masculinity in the last three decades, and how tradition, costume, photojournalism, gender play and fashion impacts the male image. The must have limited edition 456-page book features 300 images, including unpublished work, images published in well known fashion magazines, and studio and candid shots of celebrities like David Bowie, David Beckham, Mick Jagger, Josh Hartnett, and Keith Richards – all men who have redefined masculinity by being more comfortable with their feminine side, and Brad Pitt, Jude Law, Colin Firth, George Clooney – men who are considered to be the ultimate symbol of masculinity.

Published by Taschen, the book is bound in Japanese cloth, and delivered in a metal slipcase, each signed by Mario Testino.

Josh Hartnett‬ for VMAN‬  NewYork‬ 2005 

 Keith Richards & Mick Jagger, Los Angeles, British Vogue, 2003

Carlos Bokelman, London, V Magazine, 2000

New York, 1999

Albert Delègue, 1990

Amsterdam, L’Uomo Vogue, 1999

Alosian Vivancos, Alex Sánchez de Mora, Miguel Dotto, Carlos Torregrosa, Alex Ardid, Alvaro Navarrette, Marcos Linares & Antonio Lomar, Madrid, Vogue Spain, 2012

Edward Fogg, Los Angeles, Gucci, 1996 

David Bowie, New York, V Magazine, 2002

Erick Jüssen, Los Angeles, GQ, 1988

Taber Schroeder, Paris, Visionaire, 1996

Seville, 1997

David Beckham & Orlando Bloom, Milan, 2009

Traditional Male Attire, Rural Community of Chahuaytire, District of Pisac, Province of Calca, Cusco, 2010

Yuya Sarashina, Tokyo, 2014

(Image Credit : Mario Testino)


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