The young designer, known for her quirky and youthful clothing line, is all geared up for the upcoming Lakme Fashion Week Spring Resort 2015. But, what makes the show all the more innovative and super interesting is that it is the first ever Instagram Fashion Show in India. Masaba very well knows the collective power of social media (Read:Instagram) and its impact on her followers, customers and in totality the business of fashion. With this first ever INSTAGRAM show in the country, Masaba is all set to make history.
Titled ‘Candy Crush’, the cheerful collection is all about colours and prints inspired by candies. With a colour palette of pastel, baby pinks, lemons, maroons, gold and reds, the collection will celebrate the vibrant and playful essence of Spring Resort. So, people tune in @lakmefashionwk on INSTAGRAM on March 18, 0730 PM, and witness the history in the making. |
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