Five days, yes, that is the number of days that it took for Gucci to design and produce their Fall winter 2015 menswear runway show, a record in itself. Frida Giannini, the outgoing creative director, left the Florentin brand, a month earlier than expected, thus creating a big question mark over the menswear show. But hats off to the group effort of the design team, the brand was able to pull off the show beyond expectation. No wonder, at the end of the show, head accessories designer Alessandro Michele along with his team of designers took a collective bow.

The post Giannini effect was clearly visible in the clothes. Gender blurring is the big name in the fashion world now. Androgynous and French- in a colour story of red, white and blue- the collection was a celebration of a new found identity of the brand. The show notes declared the offering as contemporary non-conformist. The idea was of self expression without any inhibition or barrier. 

Red blouse with pussy bow, shirts with peter- pan collar, high waited loose trousers, lace top and mink lined sandals were some of the pieces of the collection, something that we have never seen before under Giannini’s creative direction. Other key pieces of the collection were a red duffel coat and short sleeved military jackets. Berets, spectacles and knit caps were reminiscent of the school days. A red lace top will not be appealing to most of the men, nor has a commercial value; however the newness in the design philosophy of the brand was evident.The change of the guard can be explicitly seen. Is the change good? Well for that we have to wait and watch.



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